I make new brands and I sell new work, so I’m not bringing back Rocawear.
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What do you think about Fubu and Baby Phat relaunching? I think somebody took a brand in distress and now they’re going to license it. Rocawear was one of the urban streetwear brands that was doing really well in the early 2000s, and now a couple of those brands are reentering the market. I just make a little bit of it, so when they ask, I’m like, “Yo, I ain’t got none.” You know what I’m saying? It just seems the girls around me got it. Really, I just want women to wear my stuff. I mean, if I don’t like the whole inventory thing, I’ll cut the order. What model are you going for with Poppington? I heard you don’t hold inventory. When you see a suit and a collared shirt, I made that. Who else do you know that’s in urban that actually has a designer line? I was in Bergdorf Goodman in a year with Rachel Roy, so I do the fashion thing. I was trained in Savile Row to make suits. I've been making bespoke stuff for years. I look back at pictures and I see Virgil Abloh in my house in London and Kanye, and the head of Versace used to work with me and then worked with Kanye. You know what I'm saying? Not in a disrespectful way, but I’m just that classic guy. Like, all of the cats came under me and they know that. What's going on with the Poppington label? What is your goal with that? I’m that guy. The idea has been in effect, but just nobody could do it. With the shopping portion, so that’s just going to be integrated into the streaming service. I’m on some Pink Floyd shit.īut back to the shopping platform. It’s kinda hot, so you can listen to it right now and pass it around.
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At 47, I decided to show everybody how to do it. I’m on my rockstar shit because I’m sick of telling everybody how to do it and then they end up looking corny and R&B. I have an album coming out called Billy Pablo the Third. That’s what I want you to start calling me. Then there's a lot of the history and the things I was doing before. I got Dash Diabetes, which is all about me as a diabetic and the evolution that comes with it and making sure people understand how to evolve their care. In the first episode I have Calvin Klein.
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I’ve got the OG series where I’m interviewing everyone that defines me and my mentality and people I respect. There is everything that everyone else has, but way more swaggier and without a filter. Then there's Rocky, who has a cooking show. We have scripted premium programming, and that's Honor Up.
What's the new content? There are docu-series like the Anthony Bourdain-type of thing where we run around the world and we went to China. I invented the term “webisode,” so every time I do something, I launch it, but in this respect, it's just a more evolved version with more content, and it's with a lot more consistency. I had an internet television station in 2005.
So I've been aggregating content and putting it out for years. Is this a relaunch? Well, it has constantly been an evolution. How long have you been working on Damon Dash Studios and DDTV? It looks like you also launched this in 2016.
(This interview has been edited and condensed for clarity.) Here, he talks about his many new endeavors his attempts to buy back a majority interest in Rachel Roy, the line he launched with his ex-wife in 2004 and what wanted to achieve with Rocawear but wasn’t able to. But Dash, as expected, has other things on his mind, and he addresses them seamlessly while shopping at an Adidas store in Los Angeles and offering salutations to whoever recognizes him. The purpose of the interview is to chat with the Roc-A-Fella co-founder and entrepreneur about DDTV, a shopping network, and Dame Dash Studios, a streaming service that relaunched this week with new programming from artists including Talib Kweli, Kanye West, comedian Torrei Hart, and Hassan, a new artist Dash is pushing. “Mary”-he says to the publicist who is moderating the call-“can you send her the link right now?” Do you want to hear some music?” he asks over the phone. “I have an album coming out it’s called Billy Pablo the Third. It’s his new name that accounts for the Instagram posts featuring Dash playing a guitar in his recently opened DDS33 studio in Burbank, California. Damon Dash wants to be called Billy Pablo the Third.
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